Business News in Brief

Workshop seeks to decode the QR Code

An interactive workshop focusing on the new mobile marketing tool QR Codes will be held Wednesday, Feb. 8, from 8 to 10 a.m. at Newburyport Public Library, 94 State St.

Ashley Sulock, director of marketing and communications at Berkshire Chamber of Commerce, and Julie Fruscio, business development and marketing manager at Excelsior, will explore the benefits, best practices and effective uses of QR Codes in one's business. Attendees should bring their cellphones.

The seminar is presented by the Greater Newburyport Chamber of Commerce and Industry and sponsored by The Newburyport Five Cents Savings Bank. Check-in and coffee starts at 7:30 a.m., followed by the presentation. The cost is $20 for chamber members, $35 for nonmembers. Registration is required by calling Patty St. John at the chamber at 978-465-6680, ext. 14, or visiting http://business.newburyportchamber.org/Events/details/educational-seminar-sales.

Mechanica promotes Arabella Plum

Arabella Plum is being promoted to lead Mechanica's rapidly growing client services team as principal and director of client services. Plum, who joined Mechanica as one of its early members nearly eight years ago, will be responsible for leading and growing the core group of seasoned brand directors, as well as contributing to overall business strategy and development.

Mechanica, an 8-year old Newburyport-based firm, employs more than 20 strategists, creative directors and brand directors dedicated to creating compelling, profitable brand experiences. Current and recent clients include: Saucony, Disney, Weight Watchers, FCHP, Communispace, Breathable Foods, American Heritage, Kronos, PTC and Abt and Associates.

Fayre appointed chief medical officer of AJH

Dr. Gail B. Fayre has been named chief medical officer of Anna Jaques Hospital in Newburyport. She currently serves as the residency program director at NH-Dartmouth Family Practice Residency in Concord, N.H., where she is responsible for budgetary and human resources oversight in two community health center sites, dental services, behavioral health services and residency education. She also oversees a pediatric hospitalists group.

Previously, she was a member of the family practice residency teaching staff and clinic chief of family medicine residency at Erhling Bergquist Hospital, Occult Air Force Base, in Nebraska. She is a highly decorated veteran who served as a family practice staff physician, director of emergency services and medical director of three different programs with the 39th Medical Group Hospital at Incirlike Air Force Base in Turkey. She has been awarded the Air Force Commendation Medal, the Joint Meritorious Unit Award, the National Defense Ribbon, the Southwest Asia Defense Ribbon and the Overseas Long Tour Ribbon, among others.

Fayre received her medical degree from the University of Miami, School of Medicine. She completed her family practice residency at David Grant Medical Center at Travis Air Force Base in California and is a graduate of the Faculty Development Program at the University of North Carolina at Chapel Hill. She is a diplomate of the American Board of Family Practice Certification and the National Board of Medical Examiners.

Fayre and her wife, Judy, a registered nurse and lactation consultant, have four children, ages 17 to 25. She will begin her new post in April.

Amesbury chamber salutes 2 businesses

The Amesbury Chamber of Commerce & Industrial Foundation congratulated two local businesses at its Chamber Breakfast Series Jan. 18 at Amesbury Sports Park.

The breakfast, sponsored by Edward Jones — Todd Schell and Tom Streep, saluted the Lake Gardner Improvement Association and Morrill Electric for their service to the community. Joan Miller of the Amesbury Educational Foundation served as guest emcee. She discussed the salutees' commitment and contributions to the community. Mayor Thatcher Kezer congratulated the salutees and presented them with certificates of appreciation.

The keynote speaker, Michael L. Dawson of the MFS Speakers' Bureau, discussed municipal bonds and investing in today's market.

Door prizes were donated by Amesbury Sports Park and Seaport Signworks.

Valentine's Day wine and chocolate pairing

Jewell Towne Vineyards will hold a "Valentine's Day Wine and Chocolate pairing" on Saturday, Feb. 11, noon to 4 p.m., at the winery located in South Hampton. Partnering with the Lindt Chocolate Shop located in the Industrial Park in Stratham, N.H., they will be sampling a variety of premium chocolates paired with Jewell Towne wines. Both chocolate and wine will be available for purchase during the event. The event is open to the public, free of charge, and no reservations are needed. For more information, visit their website at www.jewelltownevineyards.com or call 603-394-0600.

Newbury floral designer named Bride's Choice

WeddingWire has selected Le Reve Floral Design in Newbury to receive its Bride's Choice Awards 2012 for Flowers & Decor for the second straight year. The annual awards program recognizes the top local wedding vendors from the WeddingWire Network who demonstrate excellence in quality, service, responsiveness and professionalism within the wedding industry.

Winners are selected based on reviews from past newlywed clients. Le Reve Floral Design is owned by Darcy Hammer. Visit www.lerevefloraldesign.com for more.

Newburyport firm completes reverse merger

Brain Tree International Inc. announced that it has completed a reverse merger with privately held Trunity, Inc., the result of which is that Trunity has become a wholly-owned subsidiary of Brain Tree, which changed its name to Trunity Holdings, Inc.

Under the terms of the merger agreement, the former Trunity shareholders exchanged their shares for Trunity Holdings shares so that upon the closing of the merger, the former Trunity shareholders own 99% of Trunity Holdings f/k/a Brain Tree. Trunity Holdings has applied for a new stock symbol to take effect in the near future.

Terry Anderton, co-founder and CEO of Trunity, commented, "We believe that along with the 2200+ scientists and expert contributors from over 150 academic institutions from 60 countries that publish on the Trunity platform using Trunity's cloud based eLearning and Virtual Textbook solution, we have created a transformational end-to-end solution to address the huge educational marketplace. We are pleased to be taking the next step in Trunity's evolution, by becoming a publicly-traded company. We look forward to rewarding our shareholders with opportunities associated with transformation and virtualization that is occurring rapidly in the educational space."

Trunity, Inc. is a Delaware corporation headquartered in Newburyport. Trunity has developed a fully hosted knowledge-sharing platform — that focuses on the rapidly growing eLearning, virtual textbook and corporate communications marketplace.

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