, Newburyport, MA


January 31, 2012

Business News in Brief

Workshop seeks to decode the QR Code

An interactive workshop focusing on the new mobile marketing tool QR Codes will be held Wednesday, Feb. 8, from 8 to 10 a.m. at Newburyport Public Library, 94 State St.

Ashley Sulock, director of marketing and communications at Berkshire Chamber of Commerce, and Julie Fruscio, business development and marketing manager at Excelsior, will explore the benefits, best practices and effective uses of QR Codes in one's business. Attendees should bring their cellphones.

The seminar is presented by the Greater Newburyport Chamber of Commerce and Industry and sponsored by The Newburyport Five Cents Savings Bank. Check-in and coffee starts at 7:30 a.m., followed by the presentation. The cost is $20 for chamber members, $35 for nonmembers. Registration is required by calling Patty St. John at the chamber at 978-465-6680, ext. 14, or visiting

Mechanica promotes Arabella Plum

Arabella Plum is being promoted to lead Mechanica's rapidly growing client services team as principal and director of client services. Plum, who joined Mechanica as one of its early members nearly eight years ago, will be responsible for leading and growing the core group of seasoned brand directors, as well as contributing to overall business strategy and development.

Mechanica, an 8-year old Newburyport-based firm, employs more than 20 strategists, creative directors and brand directors dedicated to creating compelling, profitable brand experiences. Current and recent clients include: Saucony, Disney, Weight Watchers, FCHP, Communispace, Breathable Foods, American Heritage, Kronos, PTC and Abt and Associates.

Fayre appointed chief medical officer of AJH

Dr. Gail B. Fayre has been named chief medical officer of Anna Jaques Hospital in Newburyport. She currently serves as the residency program director at NH-Dartmouth Family Practice Residency in Concord, N.H., where she is responsible for budgetary and human resources oversight in two community health center sites, dental services, behavioral health services and residency education. She also oversees a pediatric hospitalists group.

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