, Newburyport, MA


December 14, 2010

Business briefs

Yeremian Associates to handle Spincraft, SMB

Yeremian Associates, a fully integrated marketing/advertising/public relations agency servicing business-to-business clients worldwide, has been assigned to handle the rebranding and repositioning of Spincraft's Senior Metal Bellows' marketing, advertising and PR requirements.

The agency is currently developing a new corporate image design for all Spincraft's and SMB's marketing and promotional efforts.

Spincraft, of Boston and Milwaukee, provides high-strength, corrosion-resistant assembly components for the aerospace, energy, marine and defense industries.

Senior Metal Bellows of Sharon is an operating division of Senior Aerospace based in the United Kingdom. Senior metal Bellows provides custom designs and complete solutions for complex component and fabrication requirements for the aerospace, defense, semiconductor and medical industries.

Mechanica principal speaks at conference

Micah Donahue, principal and contact strategy director at Mechanica, spoke at the eMarketing Association's Power of eMarketing Conference held recently Baltimore.

Donahue was a participant on the Email Marketing Panel and Interactive Discussion Workshop. He also addressed "The Impact of Web 3.0 on Brands and Marketing" in a separate panel discussion at the conference.

The eMarketing Association (eMA) is an association of emarketing professionals and members, including governments, companies, professionals and students involved with the emarketing arena.

Mechanica,, a 6-year-old next-generation brand-development firm based in Newburyport, employs 20 strategists, creative directors and brand directors pioneering a new approach to creating compelling and profitable brand experiences. Current Mechanica clients include Saucony, Kronos, Department of State, Fallon Community Health Plan, Communispace, Symantec and Tribe Mediterranean Foods.

Bank group president to speak at Chamber

Massachusetts Bankers Association President and CEO Daniel J. Forte will address members of the Newburyport Chamber of Commerce & Industry on Thursday from 7:30 to 9 a.m. The Provident Bank is the sponsor of the monthly Breakfast Speaker Series event that will be held at The Phoenix Room. For reservations, contact

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