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December 4, 2013

Cyber Monday sales reach record as shoppers snub stores for Web

(Continued)

SAN FRANCISCO —

"The momentum we saw on Thanksgiving carried through to Cyber Monday," Joel Anderson, president of Walmart.com in the U.S., said Tuesday in a statement.

Amazon's Cyber Monday same-store sales jumped 46 percent, while EBay's climbed 32 percent, according to ChannelAdvisor Corp., which provides services to sellers on both of those sites. EBay's PayPal unit said in a statement that mobile payment volume more than doubled as of 2 p.m. New York time on Cyber Monday compared with a year earlier.

Retailers who tailored applications and websites for smartphone and tablet users benefited from the effort. Mobile traffic accounted for 32 percent of site visits, a 45 percent gain from a year earlier, according to International Business Machines Corp. In terms of sales, mobile devices drove more than 17 percent of online purchases on Cyber Monday, IBM said.

Such devices also helped make Black Friday and Cyber Monday the two biggest sales days in North America in Groupon Inc.'s history, the company said in a statement Tuesday. Transactions made on smartphones or tablets made up 55 percent of sales for the four-day weekend. Bookings rose 30 percent in that period, Groupon said.

Wayfair LLC, which began selling home furnishings on the Web in 2002, posted a 50 percent increase in Cyber Monday sales, marking the biggest revenue day in the company's history. From Thanksgiving through Dec. 2, the store saw $25 million in revenue, a 56 percent rise from a year earlier.

Web-based retailers are reporting strong sales even as those with physical stores face a less rosy holiday shopping season. Online spending increased 15 percent to a record $1.2 billion on Black Friday, according to Reston, Virginia-based ComScore. Because of the in-store slump, total purchases fell 2.9 percent to $57.4 billion during the four days beginning with the Nov. 28 Thanksgiving holiday, according to a survey commissioned by the National Retail Federation.

"The real winners are, in fact, the consumers, who are recognizing more savings through competitive pricing and great promotions being offered in every category," NRF Chief Executive Officer Matthew Shay said in a statement.

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