NewburyportNews.com, Newburyport, MA

Community News Network

June 13, 2014

Father's Day cards make subjects the targets of jokes

There's a good chance if you receive — or give — a Father's Day card this weekend, Dad will be portrayed as a flatulent, beer-obsessed, tool-challenged buffoon who would rather hog the remote, go fishing or play golf than be with the kids.

That's what the greeting card industry thinks of dads. And apparently kids do, too, since so-called funny cards — obviously a subjective term — are the top sellers when it comes to honoring fathers.

But just who are these dads, and what century are they from?

"They're about grilling — there are a bunch of those — or handyman stuff," Peter Walker, 26, said as he looked at something for his father in the greeting card aisle at a CVS in Rockville, Maryland. So maybe a handyman card? "He's an attorney — he's not very handy."

The greeting card image of dad as incompetent boob is increasingly out of sync with today's fathers, many of whom spend as much time packing lunches and helping with homework as their own fathers spent in the Barcalounger.

But corny stereotypes still sell, greeting card companies say. The Father's Day best seller for NobleWorks Cards, a New Jersey-based publisher of humorous greeting cards, says, "Keep Calm We Found the Remote." The next best seller shows kids surrounding dad as he opens a card misspelled as "Happy Farter's Day." The third biggest seller shows "The Evolution of Dad" from ape to caveman to a guy hunkered down in front of the TV.

An informal Washington Post survey of drugstores in the Washington metropolitan area found dozens of cards based on the same themes — some image of beer, golf, a fishing pole, a TV, a recliner, caveman, hapless handyman or a joke about flatulence.

Text Only | Photo Reprints
Community News Network

Offbeat
NDN Video
'Hunger Games: Mockingjay Part 1' Sneak Peek NOW TRENDING: Peyton Manning dancing at practice Golden Sisters on '50 Shades' trailer: 'Look At That Chest!' Chapter Two: Designing for Naomi Watts "The Bachelorette" Makes Her Decision Thieves pick the wrong gas station to rob Staten Island Man's Emotional Dunk Over NYPD Car - @TheBuzzeronFOX GMA: Dog passes out from excitment to see owner Baseball Hall of Famers Inducted Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH) She's Back! See Paris Hilton's New Carl's Jr. Ad Big Weekend For Atlanta Braves In Cooperstown - @TheBuzzeronFox Chapter Two: Becoming a first-time director What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth Bradley Cooper Explains His Voice in 'Guardians of the Galaxy' Deja vu: Another NYPD officer choke-holding a suspect 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now!
Special Features
NRA Waterfront Plans