NewburyportNews.com, Newburyport, MA

Election Connection

September 21, 2012

Attack of the TV ads

(Continued)

In an interview Tisei nevertheless lauded his own “positive campaign,” while bashing Tierney’s negative advertisement.

“This is why people hate Washington politics. John Tierney is the quintessential Washington politician,” Tisei said. “Demonize the opponent and label everyone with a different opinion as an extremist. People see through this; they see exactly what he’s doing.”

Reaching independents

Both campaigns said the negative advertising shows the others’ true colors.

“The fact that he is now getting almost $1 million dollars in ads from the leaders of the tea party in Washington says it all about Richard Tisei — both who he is and what he stands for,” Herring said.

“People who saw (Tierney’s) ad and know me got a good chuckle out of it,” said Tisei, who is considered liberal on social issues, a far cry from Limbaugh and Palin.

For all the hubub, Dennis Lanson, professor of communication at Endicott College, isn’t sure whether either negative ad is effective enough to move the needle for either candidate.

“If I’m a Democrat, I probably hate (Tisei) anyway. If I’m a Republican, I’m going to vote for him anyway,” he said. “But who’s in the middle? The key is how to turn those few people who are still left.”

 

 

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