, Newburyport, MA


January 25, 2013

Spreading kindness

Amesbury women create website to inspire acts of giving

Have you ever been the recipient of a random act of kindness by a complete stranger who went out of his or her way to lighten your burden? If you live in Amesbury, your chances of being treated to such an act are greater than ever, thanks to a new business that is geared toward making folks feel cared about and connected to each other.

Having been recipients of kind acts that inspired them to do the same for others, the idea of seeing a “pay it forward” paradigm play out on a larger scale was one that Amesbury residents Danielle Levy and Dorothy McGrath thought had great growth potential.

“We both were looking for a way to give back to the community,” McGrath said. “We’ve both done a lot of volunteer work over the years and this is just something that came to us.”

Most of us are accustomed to being kind to others when opportunity arises, but with their business, The Littlest Change, Levy and McGrath are calling on the community to perform random acts of kindness in a more organized, premeditated way. And, their job as entrepreneurs is to get the ball rolling. To do this, Levy and McGrath have paid the toll for fellow drivers on the highway, purchased the drink of the person in line behind them at Starbucks, and singled out a typically unrecognized worker with praise and a batch of homemade cookies.

For every good deed they do, the duo leave behind a Littlest Change calling card. It’s their hope that the card, and the invitation on the back to be kind to others in return, will inspire more random giving.

“That’s what we’re banking on,” McGrath said. “We’re hoping if we can spread this, we’ll create a happy community.”

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