NewburyportNews.com, Newburyport, MA

PortWatch

February 1, 2013

What's cooking with Pinterest?

Unless you have a favorite site, searching blindly for recipes online can be frustrating.

I’ve found that one of the easiest ways to find recipes on the Web is to search on Pinterest. It’s like an index for the largest cookbook ever.

According to business intelligence firm RJMetrics, 10.5 percent of all pin boards on Pinterest are categorized under Food, the website’s fastest ­growing category. It’s also the category that gets the most re-pins, generating on average more than 50 percent re-pins than the second-most re-shared category, Style and Fashion.

“Pinterest has proven to be a fun, useful, and, let’s admit, addictive space for home cooks and foodies,” said CookingLight.com editor Allison Long Lowery. Cooking Light is one of the most popular boards to re-pin.

“We’re excited about the level of engagement it brings to our recipes. As people create beautiful boards of food photography, they are organizing their favorite recipes. We love the idea of people planning their healthy meals from favorite recipe pin boards. And don’t believe what you’ve heard: We know decadent, not-so-healthy recipes find a home on Pinterest, but we see enormous interest for healthy recipes that feature seasonal ingredients.

“The growth of Pinterest is staggering. For Cooking Light in 2012, we saw nearly 750 percent growth in traffic referrals from Pinterest to our site and the numbers continue to trend up,” Lowery said.

Because Pinterest is such a popular place to search for recipes, we decided to ask for help from some local pinners.

Hope Arnold of Georgetown, Ky., is on Pinterest almost daily, she said.

“Every night before I go to sleep I spend about 15 to 20 minutes on the iPad checking email and on Pinterest.”

From what she finds there, Arnold prepares about one new recipe a month.

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