She’s thankful that Anna and Elsa have been added to Disney’s Festival of Fantasy Parade, so her daughter will likely be able to at least spot the princesses while in the park.
But Becak was persistent enough to snare a hard-to-find Elsa toddler doll earlier this year — though she had to spend an entire day literally calling every Disney store in the U.S. to get one. Finally, a store in Pittsburgh came through. No luck with any other “Frozen” merchandise, though: “We haven’t been able to find anything since,” she said.
“Frozen” has boosted Disney’s bottom line; in May, it posted second-quarter earnings that beat Wall Street forecasts.
Disney CEO Bob Iger said the company’s consumer products revenue grew 16 percent to $885 million, lifted by “Frozen,” whose merchandise accounted for nine of the top 10 best-selling items in Disney stores. Iger said “Frozen” has become one of Disney’s best franchises. The company plans to increase the film’s characters in its parks, develop a Broadway show, and release more books and interactive products.
He said he expects the effect of the hit to last for at least the next five years.
Note to parents: If your kids want “Frozen” gifts for Christmas, better start hunting now.