, Newburyport, MA

Local News

November 6, 2012

A sweet expansion

Winfrey's Fudge planning new location in Beverly


Previously, the property was a family-run rental company. Rice Rental Center filed for bankruptcy in January 2009, after more than 40 years in business.

Winfrey said they’ve gotten a warm response from folks in Beverly, including from neighbors and Beverly Main Streets.

“We think Beverly is a nice, strong community,” Winfrey said. “We think that we share a lot of the same values as most people that live in Beverly. ... We’re extremely excited to become part of the community over there.”

The property, which was assessed at $689,300 this year, is on the south end of Cabot Street, across from a laundromat and next door to Beverly Historical Society’s John Cabot House.

A family operation

Christine and Stuart Winfrey started their candy and fudge business in 1979. Their three children, Mark, Scott and Jillian, now work alongside their parents and are raising a third generation of candy-makers.

The couple started making fudge in their basement so they could stay home with their newborn twin sons. They moved into their Rowley headquarters in 1990.

They now have 55 to 60 employees, including part-time and seasonal workers, some of whom have worked for the family for decades.

“We’ve grown ... with a lot of work and some luck sprinkled in,” Winfrey said.

Jillian Winfrey is the general store manager and marketing manager. Mark Winfrey is the packing department manager and also helps with the corporate and wholesale business. Scott Winfrey is assistant production manager.

Winfrey’s peak business centers around holidays — the business does 50 percent of its business for the year in December, Mark Winfrey said.

Production ranges from a few hundred pounds per week in the offseason to thousands of pounds each week around the holidays, including Easter and Valentine’s Day.

The family is friendly with other local candy-makers through the New England Retail Confectioners Association, so it’s hard to consider them competition, Winfrey said.

“It’s a great industry to be in. It’s very friendly, very open,” he said. “You’re working with candy. You know most people are in very good moods when they’re getting candy.”

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