NewburyportNews.com, Newburyport, MA

Local News

February 5, 2014

More than half in U.S. will watch Olympics

NEW YORK (AP) — Just over half of Americans surveyed plan to watch or follow the Winter Olympics, according to an Associated Press-GfK Poll, and one-third of respondents say they have only a little or no confidence about Russia’s ability to safeguard safety at the Sochi Games that start this week.

The likely audience for the Olympics is on the older side, with 65 percent age 50 or over planning to follow the quadrennial event compared with 47 percent among younger adults, according to the survey, conducted from Jan. 17-21.

Few are deeply confident Russia can keep the games safe: 19 percent are extremely or very confident Russia will protect the Olympics from terrorist attacks, 46 percent are somewhat confident and 33 percent just a little or not at all confident.

Asked how they would follow the games, 86 percent who said they would follow plan to watch events on television, while 17 percent intend to view online streams. Thirty-five percent say they will read about the results online and 20 percent in newspapers.

There’s a broad age gap, with one-third under age 40 planning to follow online streams and just 9 percent aiming to follow the Olympics in newspapers. Among senior citizens, 37 percent intend to read about the games in newspapers.

With the competition held in a time zone nine hours from the U.S. Eastern Standard Time, NBC’s prime-time coverage will include replayed events, but few are concerned about spoilers. Sixty-eight percent of respondents say it won’t matter if they know the results before broadcasts, and just 20 percent of those planning to watch will actively avoid learning of the results of events they care about prior to the telecasts.

While 61 percent of whites are interested in following the Olympics, the percentage among nonwhites dips to 43 percent. Sixty-nine percent from households with incomes of $100,000 or more plan to watch, with 26 percent in that group intending to avoid spoilers.

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