SALISBURY — By Presidents Day, Wall’s Ford expects to be welcoming customers to its new, larger showroom on Route 110.
In the coming weeks, Wall’s Ford — which has been a staple in Salisbury since 1997 — will be packing up its current location along the northern corridor of Route 1 and moving to a former Jeep/Chrysler dealership on Route 110 at the Amesbury border, according to owner John Wall Sr.
Renovations at the new site at 158 Elm St. began over the weekend. If all goes as planned, Wall said the dealership will relocate sometime in mid-January, with a grand opening tentatively planned by Feb. 1, just in time for the busiest car industry holiday of the year.
Wall’s will take over the former site of Seacoast Motors’ Chrysler/Jeep/Dodge dealership, which closed in May 2009. The Route 110 site has been vacant ever since.
“We’re re-doing everything,” Wall said. “We’re bringing everything up to Ford standards. We’re all very excited about this.”
The move will almost double the size of Wall’s current 11,000-square-foot dealership, allowing the business to increase the number of vehicles in its showroom from four to as many as 12 to 14.
But that’s not the only improvements, Wall said. The dealership is upgrading its customer service and waiting areas and creating a separate play area for children and an Internet area where people can work on their computers while waiting for their cars to be serviced, he said.
Wall had his eye on the Route 110 spot for years, but only recently was able to close the deal with Chrysler, which owns the lot. He said it took long negotiations with Chrysler to finalize the deal, but the result will be worth it.
“The building was always nice, but it’s going to be nicer after we finish,” Wall said. “And the location is just wonderful. The car count going by that spot on Route 110 is just awesome.”