NewburyportNews.com, Newburyport, MA

Local News

April 6, 2013

Staying anchored

Family sheds Upper Crust name for its own flavor

(Continued)

“When you’re home, you drop anchor,” Mark Tramontana said.

He said employees are excited and relieved with the changes as well. Paying close attention to all the bad news regarding the company and worrying whether the Tramontanas would follow suit and close down weighed heavily on their minds, he said. But not anymore.

“Our employees are thrilled,” Mark Tramontana said.

Greater Newburyport Chamber of Commerce and Industry president Ann Ormond said there was always a risk when a business changes its name, but in the case of the soon-to-be Anchor Stone Deck Pizza, she called it a positive move.

Ormond added she felt confident the owners would be able to succeed, if not overnight then in the future, saying the pizza shop’s location coupled with its strong community ties and loyal customer base were important factors in its favor.

“In the long term, they’ll be fine,” Ormond said.

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