“We feel there are 200,000 potential customers in the USA,” Buckley said. “And our business plan is only to penetrate five percent over a five year period.”
The product has already proven successful in the overseas markets where it has already been introduced. Buckley said Glanola is already in the United Kingdom, the United Arab Emirates and Germany, and the company has developed a successful partnership with Heineken, who have helped distribute the Glanola system to pubs across those markets.
Ultimately, the hope is that Glanola’s US subsidiary will be set up in Newburyport, and Buckley estimates that the company could create roughly 10 to 20 jobs when that happens in roughly a year.
“We’re starting with the New England area, and depending on the feedback we get will determine how quickly we’ll grow,” he said.