Grogan said the idea for the DeGeneres campaign formed earlier this month when the charity’s profile received an inadvertent boost following a fundraising event at the Amesbury Sports Park. Thousands of people crammed into the South Hunt Road facility to watch a helicopter drop thousands of Easter eggs on to the field to be picked up by scrambling children. The event sold out quickly, but thousands of people arrived afterward hoping to gain access. The crowds overwhelmed organizers and led to many complaints from frustrated parents.
Taking advantage of the charity’s surge in profile, Grogan decided the time was ripe to boost the charity’s brand name on a national scale, hoping to garner donations from all corners of the nation.
“Ultimately, we need people across the country to know about us,” Grogan said.” I thought it would be a good time to rally the troops and get support from Ellen.”
Grogan said the charity has a presence in 17 states, but additional support is needed to make sure as many children as possible across the country can receive grant money.
Next up for the charity is a fundraising bus tour from Massachusetts to Los Angeles called the Summer of Love. Should the 40-year-old bus make the roughly 3,000-mile journey, that would be a feat by itself, Grogan said. And if the tweet-a-thon catches the attention of Degeneres or her producers prior to the bus ride, Grogan said she would love it if Degeneres could check in on the bus journey to see if it’s still in one piece.
“We’re all about humor and laughter,” Grogan said of her charity.