NewburyportNews.com, Newburyport, MA

Local News

May 6, 2010

Popular bakery moves to Salisbury location

NEWBURYPORT — Bill Malatesta will tell you — he wants to keep doing what he's been doing for the past 10 years.

And that is baking bread.

Malatesta and his partner, Jane Kenny, will be moving their European-style bake shop, Annarosa Bakery, from Newburyport's Tannery to Elm Street in Salisbury. The reason for the move is simple, Malatesta said.

"We need more space," he said.

Things have changed during the last 10 years, Malatesta said. The cost of doing business has gone up, along with energy costs. The dollar is weak, which is problematic when all the bakery's equipment is purchased in Europe, he said.

"So we're paying more — significantly more, frighteningly more," Malatesta added.

Malatesta and Kenny have been searching for several years for the perfect new location, he said. They've looked all over, ruling some spaces out because they were too far away from their present spot for their clientele to get to; others cost too much. They wanted it to be the right move for them and their customers.

But when the space at 175 Elm St. in Salisbury became available, it all fit. The storefront is near Tom's Discount, where Polka Dot Playhouse was located.

Annarosa's last day baking in Newburyport will be May 22. A Saturday, it should be a busy day, Malatesta said. From there, the two owners will devote their time to getting their new shop ready. They are aiming for a July 1 grand opening at their new location.

The new shop will allow for a much bigger oven.

"It's massive," he said. "She's a beauty."

Their current oven, which was built by a master oven builder will also be de-constructed by a professional oven builder in a manner that will allow for it to be reassembled. Malatesta plans to sell the oven.

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