AMESBURY — In the wake of last spring’s zombie invasion, Amesbury Sports Park is still working to recover – millions of dollars in potential lost business that is.
The owners of Amesbury Sports Park have filed a multi-million-dollar lawsuit against the organizers of the “Run for Your Lives” zombie 5K, which was held in early May and drew more than 10,000 runners to the park.
The sports park is alleging that Reed Street Productions, a Maryland-based company that organizes the race, promised them an exclusive three-year deal to promote the races nationally before dragging its feet writing up a contract and then backing out of the deal after the Amesbury race was completed.
Event Partners LLC, the name of the Amesbury-based business partnership firm that operates the Amesbury Sports Park, is seeking more than $5 million in damages from Reed Street, saying it turned down similar opportunities from other companies and then was never fully compensated for its work after the relationship was ended. Event Partners’ managers are Marycarol Fowler and Kevin Jacques.
The “Run for Your Lives” is a 5K obstacle race in which participants sign up as either runners or zombies. Each runner wears a belt with flags, representing their health, and the goal is to finish the race without being “killed” by the zombies that patrol the route and try to steal the survivors’ flags.
Reed Street came up with the idea for the race in the spring of 2011 and proposed the possibility of holding a race at the sports park to Event Partners in May of 2012, the complaint says. The deal was later expanded so that Event Partners would also handle all food, beverage and parking nationwide in addition to hosting a race in Amesbury.
According to the lawsuit, Reed Street assured Event Partners that a written contract was being worked on, Taking Reed Street at its word, Event Partners turned down similar opportunities from other possible partners as a result, the managers say.