In order to differentiate himself and stand out to voters, Mirra took it upon himself to go out and meet as many voters as possible. Over the summer, he grabbed his bike and pedaled off to start knocking on doors.
Stanley said the tactic, which allowed him a chance to meet with voters face to face, earned Mirra a lot of points.
“What a way to meet people — he could just ride into someone’s driveway,” Stanley said. “Everyone kind of needs to have a hook, something that identifies them, and riding his bike was a great idea.”
Mirra said his goal was simply to knock on as many doors as possible and he found riding his bike was the most efficient way to go about doing that.
“I tried doing it by walking, but then I tried doing it by car, and I found that the bike was the most productive,” Mirra said. “I couldn’t believe how amazingly friendly everyone was; most people were glad to hear from someone who was running for office.”
On election day, voters rewarded him at the ballot box, making him the only non-incumbent Republican to win election in the entire state. Mirra captured 52 percent of the vote to beat his opponent, Democrat Barry Fogel of West Newbury, by more than 1,000 votes.
Stanley, who attended Mirra’s election night party at the Coach’s Rock Pond Pub in Georgetown, said she thinks Mirra will be in a good position to succeed right away and will likely have no shortage of mentors within the state GOP establishment.
But she added his ultimate fate would depend on how faithful he is to his constituents, and that if he doesn’t do a good job serving the district, voters wouldn’t hesitate to find someone who would.