But Williams said that when people buy a Patriots statuette, pennant or some other collectible, they do it because they enjoy the item — not necessarily for an investment. Williams said he’s written extensively on what he terms “the myth” of sports memorabilia investment.
“The reason memorabilia becomes valuable is that it generally wasn’t considered memorabilia when it came out,” he said. “Since 1980, memorabilia has been aggressively marketed as memorabilia, produced in huge quantities, and been kept over the years. So there’s neither rarity nor intrinsic value to it.”
That may be why so many collectors opt for a simple T-shirt or hat, rather than an autographed item.
At Olympia Sports in Seabrook, N.H., the store is sold out of Patriots T-shirts ($20 each) and long-sleeved T-shirts ($22) that declare the New England Patriots the champions of the AFC.
“I’m totally out,” said Marie Prince, the store’s manager. “Hopefully, we will get new ones in the next couple of days to keep everybody happy.”
Prince said the AFC champions hats are also selling briskly and that altogether they had a “steady” day of sales.
“They were waiting in their cars for us to open,” she said. “With the Red Sox, they did the same thing: They were waiting out there.”