It was just a few years ago that the commission needlessly endangered the industry by requiring that craft breweries grow at least half the hops and grains they use, buy at least that amount from a Massachusetts farmer or pay tens of thousands of dollars more for a more expensive license. The rule, which was changed with no input from the state’s more than two dozen “farmer-breweries,” was wisely set aside by state Treasurer Steve Grossman. The incident does little to dispel the capriciousness of the commission’s decision making.
The brewers are backing a bill filed by state Rep. Alice Peisch of Wellesley that would make it easier to end relationships with distributors, and there are protections built in for those businesses. Distributors, for example, would be reimbursed for much of what they spent marketing and storing a craft brewery’s product. Craft breweries that make up more than 20 percent of a distributor’s business would have to abide by the current rules.
That seems fair. Of course, we could take it a step further and question the need for the rules at all. Craft breweries need the manpower and regional reach of distributors. As the appetite for craft beer expands – the industry has grown at an annualized rate of around 10 percent over the past five years, and will be a $5.9 billion-a-year business by 2018, according to a report from IBIS World – distributors need to have specialized brews in their inventory. Why not allow the two to agree to their own contracts, without state interference?
The real losers under the current arrangement, of course, are the consumers, who see their access to their favorite beers limited not by taste, but by the government.
The nation’s most famous craft brewer, Jim Koch, supports revising the law, even though his Samuel Adams Brewing Co. has long moved past the “small business” stage.
“When I started brewing Sam Adams, I realized something very surprising here in Massachusetts,” Koch testified last week. “Once I sold my beer to a distributor, they held the rights to my beer forever. Not my lifetime, or my children’s lifetime, my grandchildren’s lifetime. Forever.”
One wonders what his beer’s namesake would have made of that.