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Sports

February 4, 2014

Ratings: another record for Super Bowl

(Continued)

Fox said an average of 528,000 people watched the live Internet stream of the game, peaking at the end of the third quarter. The number of Super Bowl-related tweets was up from 24.1 million last year.

The moment of peak activity on Twitter came after Harvin’s TD jaunt. Harvin’s run produced a 381,605 tweet per minute average, the company said. The next biggest peaks of activity came when Jermaine Kearse caught a touchdown pass and Malcolm Smith returned an interception for a touchdown.

There was a big boost in people going to Twitter during particularly memorable parts of the game, said Brian Poliakoff, Twitter spokesman.

Bruno Mars’ halftime show came in fourth in most heated Twitter activity. In terms of television, though, an estimated 115.3 million watched Mars and his guests, the Red Hot Chili Peppers. That makes it the most-watched Super Bowl halftime show ever, eclipsing Madonna, Fox said.

The three biggest moments on Twitter were also the three most talked-about events on Facebook, that social media company said. Fifty million people accounted for more than 185 million game-related interactions on Facebook.

PBS turned to social media last week to promote its airing of “Downton Abbey” against the Super Bowl. The public broadcasting service asked on social media sites whether people wanted to watch drama or the game, and an estimated 6.8 million people watched “Downton Abbey” on Sunday. While that’s down from the season average of 8.6 million, it was 200,000 more people than the British drama had going against the Super Bowl last year.

Fox said that 25.8 million people stuck around after the game to watch the comedy “New Girl” with Prince as guest. The Golden Globe-winning comedy “Brooklyn Nine-Nine,” which followed “New Girl,” had 14.8 million viewers.

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