With October being National Breast Cancer Awareness Month, Anna Jaques Hospital couldn’t have picked a better time to get the word out about their new Gerrish Breast Care Center, and they are doing it in a unique fashion.
“I thought it was kind of weird at first,” said Newburyport field hockey midfielder Meg Stanton. “I had no idea what to expect. But it was fun once we did it.”
Based around the theme of community, Anna Jaques has entered into the 2013 Medline Pink Glove Dance competition, a national music video contest where hospitals compete for a chance to win $25,000 by making the best 90-second video set to the popular song, “Alive” by Krewella. The winning team will then be able to put their winnings towards the breast cancer charity of its choice, and the hospital has selected Amesbury’s Tough Warrior Princesses.
Tasked to get things going for AJH back in June, Vice President of Marketing and Community Relations Danielle Perry didn’t know where to start.
“I knew that I would be in over my head trying to choreograph anything,” said Perry with a laugh.
Determined not to let that get in her way, Perry reached out to Newburyport High School and was put in touch with Stanton’s fellow Clipper Renee Vartabedian. Perry wanted to know if she would choreograph the video, and the then-sophomore jumped at the chance.
“We met over the summer,” Vartabedian said of herself and Perry. “And I worked with my dance coach, Fontaine Dubus, to make a dance for six people through Exit Dance Theater. We (then) made a more skilled dance for us, and we made simpler movements for (the rest).”
With pink gloves as the focal point, the choreography came together over the course of two months. Then Vartabedian and Dubus began teaching the moves to about 100 dancers from the Institution for Savings, Interlock Salon, Exit Dance, the Anna Jaques Oncology Center and, of course, the Clippers.