NewburyportNews.com, Newburyport, MA

Sports

June 26, 2014

Suarez facing big financial hit from alleged bite

CURITIBA, Brazil (AP) — Luis Suarez faces the prospect of a big financial hit following his alleged biting of Italian defender Giorgio Chiellini, with existing sponsorship deals potentially being ripped up and future endorsements put in jeopardy.

Already, two of his sponsors — 888poker and adidas — have hinted that they may re-examine their deals with Suarez.

888poker, which signed up Suarez last month, said it was “reviewing” its relationship with the striker.

“We will not tolerate unsporting behavior,” it said in a tweet.

888poker announced a global endorsement contract with Suarez after Liverpool’s surprise run toward the Premier League title. Though the team placed second behind Manchester City, it gained many supporters for its attacking flair.

The signing up of Suarez, who is a keen poker enthusiast, was also a sign that Suarez had improved his image following a biting incident with Chelsea defender Branislav Ivanovic the previous season. He was voted player of the year by his peers in the English game as well as football writers.

A far bigger profile for Suarez comes from adidas, which is FIFA’s oldest partner — the relationship goes back to 1970.

In a statement, the German sportswear giant said it awaits “FIFA’s full investigation into this matter and will respond accordingly.”

In the early hours of Wednesday, FIFA announced it had opened a disciplinary case against Suarez, who allegedly bit into the left shoulder of Chiellini in a crucial group-stage game. Uruguay won the game 1-0 to progress to the second round but Suarez’s participation in that looks in real doubt. Under the guidelines, Suarez could face a ban of up to 24 international matches.

Nigel Currie, director of sports marketing agency Brand Rapport, said the potential cost to Suarez could “potentially run into millions” and doesn’t just account for his current deals.

Text Only | Photo Reprints

NDN Video
McNabb: Two games is not acceptable for me Ortiz, Price Feud Is Upsetting To Children - @TheBuzzeronFOX MLB Trade Deadline Talk: Price, Stanton, Kemp Tony Romo will be a full-go for camp Teammate's Advice For Johnny Manziel & Josh Gordon - @TheBuzzeronFox Helfrich praises Mariota's commitment to improve Hillary Clinton Blamed Bill's Affair With Monica Lewinsky On Abuse He Suffered As A Child Diamond Stone, Malik Newman, Josh Jackson and others showcase talent First impressions of Giants' new up-tempo offense Athletic Gaines: Where LeSean McCoy, Kenjon Barner, and more prepare for NFL season Jack White's Cub Face How Emmanuel Mudiay Ended Up in China Sterling says he's not trying to block Clippers sale Selig: MLB 'more popular today than ever' Eli, Giants learning new offense Shirtless Super Mario Balotelli Dances While Ironing - @TheBuzzeronFOX Longhorns Coach Disses Texas With Compliment - @TheBuzzeronFOX How Will Wiggins Deal Impact Potential Love Trade? Tony Dungy Weighs in on Michael Sam Dareus fails conditioning test, Watkins lifts spirits
Special Features