FORT MYERS, Fla. — There are billboards plastered around Boston these days with the Red Sox offseason marketing pitch.
“What’s Broken Can Be Fixed.”
Well, yesterday at JetBlue Park, team president Larry Lucchino addressed what needs to be fixed this season, as the Red Sox continued spring training. And of course, coming off a 69-93 season, that list is long.
“It’s a slogan. But I think this one has the added virtue of being true and transparent,” Lucchino said. “That we know that last year and the final month of the preceding year were the beginning of a very downward trend for this franchise, a historic collapse, a disastrous 2012, that it was no secret that things needed to be repaired, reset, rebuilt, reloaded, reset, whatever ‘R’ word you want to use, and that acknowledging it was probably an honest way to approach the season.”
Lucchino spoke for about 30 minutes, as team executives continue a new spring approach to the media. In the past, Lucchino, principal owner John Henry and chairman Tom Werner would traditionally speak as a trio. This year, the three are holding separate press conferences. Henry met the media Monday. Werner is scheduled for today.
Lucchino acknowledged that part of the franchise’s downfall was a deviation from its core philosophies, which Henry also admitted.
“It’s something that has been discussed for a little while now internally,” Lucchino said. “And so I’m not surprised that John has said it to you all as well. He feels pretty strongly that we deviated from our basic philosophy of grinding relentless at-bats deep in the count, on-base percentage, some of the fundamental things that got us the success we had. And we have fallen considerably. We used to have incentives in contracts relating to on-base percentage to show you how important we thought it was.