When a homeowner is ready to sell, there are quite a few variables that come into play. There is the task of choosing a trusted adviser, the expectation of a timely turnaround, and ultimately the reward of an agreeable offer. So, imagine the delight when the clients of J Barrett & Company Realtors Veronica Lujan and Will Vaquerano sold their three-bedroom Peabody Cape at the first open house for $30,000 over asking.

While this MacArthur Park home was beautifully maintained, thoughtfully updated, and loved for many years by the current owner, there was a lot more that contributed to its successful sale, believes Vaquerano. “We have been selling real estate in and around the greater Boston area for a long time, so we know to take all the necessary steps. We examined the sold market, looked at our competition, evaluated what buyers in the area were looking for, and then we priced it competitively.”

After this initial assessment, the real work begins according to Lujan. “We will always come in and give a consultation as though it were through the eyes of the buyer. Just as we did with this listing, we go room to room to evaluate the work that needs to be done prior to its release. When necessary, we will bring in a stager, a photographer, and a cleaning crew. We will recommend whatever it takes to best prepare the home for sale.”

Once it is ready but prior to it going live, Lujan and Vaquerano begin to “roll it out” by contacting the nearby residents through “coming soon” postcards, phone calls and door-to-door visits. “Time and time again, we have seen houses sell before the first open house, thanks to a neighbor’s referral,” says Lujan. “We also make sure we have a game plan complete with offer deadlines and verifications with lenders. We won’t settle for anything less than a smooth transaction every time.”

Veronica Lujan and Will Vaquerano have sold more than 40 homes so far this year alone. If you are considering buying or selling in the near future, call the realtors at 617-842-2088 or 781-420-5391 for a free consultation.


· Veronica Lujan, 617-842-2088

· William Vaquerano, 781-420-5391

· J Barrett & Company

· www.jbarrettrealty.com


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