SEABROOK — Eureka Casino Resorts completed its multimillion-dollar remodel of the old greyhound racing track at 319 New Zealand Road last week and rebranded it as The Brook.
The 90,000-square-foot facility is billed as the country’s largest charity casino, directing 35% of gaming revenues to local organizations, per New Hampshire law.
Seabrook Greyhound Park opened in 1973 and hosted live greyhound racing until it was banned in the state in 2010. Since then, the park has remained open for simulcast off-track betting and charitable gaming.
Eureka, a Nevada-based employee-owned company, purchased the 75-acre property in February and immediately went to work on renovations.
The new space for simulcast racing and sports viewing is set up as stadium seating with couches and recliners, more than 150 television screens, three cinema-size screens on the wall, and plenty of tellers through which customers can place bets.
In addition, the casino offers table games such as blackjack, roulette and Cajun stud, and a retro arcade complete with pinball and classic video games. For poker players, there are daily cash games, tournaments and a soon-to-be finished poker room.
Near the gaming tables, an old concession stand has been remodeled into a bar, offering a range of drinks and local beers on tap. Next to the bar, people can grab a quick bite to eat at Charlie’s. The pub-style menu includes hot dogs, chicken wings, tacos, and macaroni and cheese.
“Overall, I think it’s a huge positive for Seabrook,” said Town Manager Bill Manzi, citing potential revenue and new jobs in the community.
“It’s added investment, it’s significantly more real estate taxes and it’s also jobs,” he said. “We are very, very happy with the progress of this facility.”
The facility has about 105 employees, but that number could grow.
“They’ve improved all aspects of the operation,” Manzi said, pleased with the progress since Eureka took over.
“With a new and improved facility, they’re drawing new people, new players,” he said.
At Town Meeting in March, residents will have the opportunity to vote on a warrant article to allow sports betting in town. New Hampshire legalized sports betting in 2019, but it is only available through the DraftKings Sportsbook app.
“Sometimes, you are out to do good and sometimes you are out for good fun. The Brook gives you a beautiful and exciting place to do both,” Eureka CEO Andre Carrier said in a statement. “New Hampshire has had charity casinos for years, but it has never had a true ‘casino experience.’ The Brook changes all of that.”
For more information, go to www.livefreeandplay.com.
Staff writer Heather Alterisio can be reached via email at email@example.com or by phone at 978-961-3149. Follow her on Twitter @HeathAlt.