Port business owners appear on 'Good Morning America' today

BRYAN EATON/Staff photoTop Knots CoWorking, a women's collaborative workspace in downtown Newburyport, is owned by Callie Eiserman, left, and Sarah Lord. They are appearing on "Good Morning America."

NEWBURYPORT – Local business owners Callie Eiserman and Sarah Lord will share their business success story on national television this morning after winning a spot on ABC's "Good Morning America."

Eiserman and Lord co-founded and run Top Knots CoWorking, a Titcomb Street-based women's collaborative work space company they started on Middle Street in 2017. The two moved operations to a Titcomb Street home the following year. 

By offering private offices and work space, Lord and Eiserman are looking to help budding female business owners and workers break out of their home offices without the financial burden of renting a full office. 

The TV appearance was scheduled after they won a women empowerment-themed contest run by the hair care company, It's a 10. 

On Wednesday, the two were in a "Good Morning America" studio telling their story to an interviewer. That interview will be aired during the two-hour show today from 7 to 9 a.m. 

Immediately after, a camera will turn to the two sitting in the audience. 

"Sarah and I are so incredibly thankful that our story is going to be told on a massive platform," Eiserman said, adding that she considered their appearance on "Good Morning America" the "ultimate goal" of fledgling entrepreneurs. 

In addition to promoting their own business, Eiserman said she hopes their appearance will inspire other women to go for their goals. 

Top Knots offers a common area on its ground floor where members can work at tables alongside each other, as well as a full kitchen.

Staff writer Dave Rogers can be reached at drogers@newburyportnews.com. Follow him on Twitter @drogers41008.

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