MIDDLETON — Authorities have identified the two victims killed in a fiery car crash Sunday evening in Middleton as Michael Iovanna, who is the president of Pride Motor Group in Lynn, and Chester Hincman Jr. of Danvers.
Iovanna, 50, of Middleton, was driving a red Ferrari with Hincman, 40, in the passenger seat when the accident occurred at approximately 6 p.m. on Peabody Street near Bow Street.
Police Chief James DiGianvittorio told reporters at the scene Sunday that the car was already “fully engulfed” and flames were shooting high in the air when first responders arrived.
He said there were no immediate witnesses; neighbors rushed over after hearing the crash, but it was too late. Iovanna and Hincman were pronounced dead at the scene.
DiGianvittorio said there was a “high probability” speed led to the crash, although no indication was given exactly how fast the car was traveling. The speed limit on the country road is 25 mph. DiGianvittorio also confirmed the vehicle had struck a tree in the course of the accident, based on the damage to the vehicle. Skid marks were evident on the road.
In the wake of the accident, flowers and handwritten notes were left as a memorial at the crash scene.
The State Police Accident Reconstruction Team is assisting Middleton officers with the investigation. Officials from the state Fire Marshal’s Office also responded to the scene, along with Middleton firefighters.
No further details on the crash were available yesterday.
Middleton Police Sgt. Ron Carpenter said early yesterday afternoon that the department was still awaiting a report from the state medical examiner’s office. That report was finally completed and the names were released a few hours later by the Essex District Attorney’s Office.
Iovanna leaves his wife, Suzanne, and their two children, Michael Jr. and Alexandra. His family has owned Pride Motor Group and its three Kia, Chevrolet and Hyundai dealerships in Lynn since the 1990s.
Following news of Iovanna’s passing, the Kelly Honda dealership nearby on the Lynnway displayed a message on its electronic sign that read “R.I.P. Mike I.”
According to an obituary for Iovanna, visiting hours will be held at the Buonfiglio Funeral Home, 128 Revere St., Revere, Thursday from 3-8 p.m.
A funeral Mass is scheduled for Friday at 11 a.m. at St. Anthony’s Church in Revere.
Funeral arrangements for Hincman were not available by press time.
Hincman leaves his wife, Lisa, and their two children. According to online records, the couple jointly owned a business in Peabody and opened Chip’s Variety Store on Salem’s Pickering Wharf some years ago, where Hincman won $4 million in 2005 on a lottery ticket he purchased at the store.